Atelier Hospitality Consulting — Beyond the Expected

About the Founder

The standard others aspire to.

Marina Reyes

Founder & Principal Consultant

French-trained hospitality executive. 7+ years leading luxury F&B across Michelin-starred and Forbes 5-star properties in the United States.

General Manager of Lilac — the Michelin-starred restaurant inside The Tampa EDITION. Maintained the star in 2024 and 2025. Operational leadership experience across Forbes 5-Star rated luxury properties. Top-rated on OpenTable. Marriott's Best Luxury Restaurant 2024.

Previously: The Setai Miami Beach · 1 Hotel Miami Beach · Kimpton Henley Nashville · The Hermitage Hotel Nashville.

Native French speaker. Fluent in Spanish and English. Consults directly with ownership and teams — no intermediary, no translation layer.

Teams of 25+ directed across luxury properties
Events executed for 350+ guests
3 properties opened across two continents
English · French · Spanish

"Work for your employee and they work for the guest."

Marina Reyes · Founder & Principal Consultant

★

Michelin Star maintained
2024 & 2025 · Lilac, Tampa EDITION

★

Operational leadership across
Forbes 5-Star luxury properties

#1

Marriott's Best Luxury
Restaurant 2024

3

Hotel openings · Two continents
EDITION · 1 Hotel

Who We Serve

Hotels. Restaurants.
The ones who refuse to be average.

— Hotels

Independent & Boutique Hotels

20–150 rooms. Upscale or lifestyle positioning.

Forbes audit readiness & preparation
Pre-opening F&B build-out
Higher RevPAR through service elevation

— Restaurants

Fine Dining & Upscale Independents

Michelin-aspirant or committed to excellence.

Michelin standard operations
Stronger covers and spend per guest
Service culture that retains talent

— Hotels

Hotel Groups & F&B Outlets

Multi-property groups and hotel restaurants.

Consistent standards across every outlet
Rooftop bars, restaurants, in-room dining
Aligned guest experience across the brand

— Restaurants

Restaurant Groups & New Openings

Multi-location concepts and pre-opening builds.

FOH infrastructure from the ground up
Smoother openings, fewer costly mistakes
Leadership framework that scales

— International

French & Spanish-Speaking Markets

France · Switzerland · Morocco · West Africa · Mexico · Colombia · Spain · Latin America. Marina works directly with ownership and teams in their language. No intermediary. Full operational clarity from day one.

Services

What We Do

Pre-Opening Consulting

Full F&B and FOH setup from concept to opening day.

SOPs, hiring, training, vendor selection
Reduce pre-opening mistakes and delays
Open right — never fix it later

Operations Restructuring

Audit what isn't working. Rebuild it.

Service flow and team structure
Guest experience gap analysis
Measurable improvement in guest scores

FOH Leadership & Standards

Forbes and Michelin-level standards on your floor.

Staff training and guest recovery protocols
Lower turnover through leadership culture
Consistent quality at every touchpoint

F&B Program Development

Menu strategy, beverage design, vendor relationships.

Wine and spirits curation
Increase spend per cover
Sommelier and spirits specialist network

Michelin Elevation

For restaurants with Michelin aspirations.

Operational rigor of a starred environment
Service culture that earns recognition
The emotional layer guests never forget

Forbes Audit Preparation

We know what auditors look for.

Gap analysis before they walk in
Every standard closed before audit day
Hotels and hotel restaurants

Track Record

Properties Opened

Three openings. Two continents. Zero room for error.

— San Francisco · USA

1 Hotel San Francisco

Pre-opening F&B setup and operations launch. SH Hotels & Resorts luxury brand on the San Francisco waterfront.

— Nashville · USA

1 Hotel Nashville

Pre-opening F&B leadership and operational build-out for 1 Hotel's expansion into the Nashville luxury market.

— Red Sea · Saudi Arabia

EDITION Red Sea

Pre-opening support for Marriott's EDITION brand in Saudi Arabia. Forbes Travel Guide: World's Best New Hotel Opening.

"Opening a hotel right means never having to fix it later."

Methodology

Two Frameworks.
One Standard.

The Floor Leader Method™

"Work for your employee and they work for the guest."

Most hospitality problems aren't service problems — they're leadership problems. We build managers who lead from the floor.

→ Lower turnover · Stronger team performance · Guest scores that move

The Audit · The Line Up · Engagement Training · Menu Matrix · Sequence of Service · Weekly Training

The Fifth Standard™

Beyond the expected. Into the unforgettable.

Food, service, atmosphere, operations — most venues do four well. The Fifth Standard is the emotional layer that separates good from Michelin.

→ Higher guest satisfaction · Repeat visits · The moments they tell others about

The Fifth Standard™ — The Five Pillars

I

Product

What's on the plate and in the glass. Sourcing, quality, consistency — the foundation everything else rests on.

II

Execution

Service delivered precisely, every cover, every night. Sequence, timing, and the invisible choreography that makes it effortless.

III

Atmosphere

Light, sound, scent, pace. The environment that sets the mood before a single word is spoken or a dish is served.

IV

Operations

The systems, training, and leadership structure that make consistency possible — night after night, without friction.

V

Emotional Impact

The only standard guests can't explain — but always remember. The reason they come back. The reason they tell others.

Most venues do four well. The fifth is where luxury lives.

How It Works

How We Work

01

Discovery Call

Tell us about your property and where things are breaking down. No pitch. Just clarity.

02

Audit & Proposal

We assess what's working and present a tailored engagement — scope, timeline, deliverables.

03

Execution

Onsite or remote. You get a real partner, not a report.

We Open Hotels.
We Elevate Restaurants.
We Transform Both.

The standard others aspire to.

Hotels. Restaurants.
The ones who refuse to be average.

What We Do

Properties Opened

Two Frameworks.
One Standard.

How We Work

Ready to Build Something Exceptional?

We Open Hotels. We Elevate Restaurants. We Transform Both.

The standard others aspire to.

Hotels. Restaurants.The ones who refuse to be average.

What We Do

Properties Opened

Two Frameworks.One Standard.

How We Work

Ready to Build Something Exceptional?

We Open Hotels.
We Elevate Restaurants.
We Transform Both.

Hotels. Restaurants.
The ones who refuse to be average.

Two Frameworks.
One Standard.